XVIlI International perfumery and cosmetics exhibition
17-19 September 2019 • IEC, Kyiv, Ukraine
17-18 September - 10:00 до 18:00 | 19 September - 10:00 до 17:00

Post-release

InterCHARM-Ukraine 2017 - three main days in the beauty industry.

From September 20 to 22, Kiev was immersed in an atmosphere of beauty and success thanks to the largest international exhibition of the beauty industry in the country - InterCHARM-Ukraine 2017.

The exhibition was visited by 41 thousand specialists of the industry, to be the first to see the full range of products, technologies and services of the world market in the beauty industry. In 2017, the event took all three IEC pavilions in which 574 participants from 13 countries (Hungary, Israel, Iraq, Italy, China, Latvia, Lithuania, Poland, South Korea, Russia, the USA, Turkey and Ukraine) demonstrated the target audience more than 2500 world and domestic brands of novelties in the industry.

Annually InterCHARM confirms its status as the main site for the production and promotion of perfumes, cosmetics, equipment, instruments, professional cosmetology, hairdressing services and nail service in the Ukrainian market. All well-known specialists of the industry, major brands and company managers use the opportunities of the exhibition to attract investments, form new business connections, declare themselves and keep abreast of all the "fresh" trends in the industry.

This year, the exhibition organizer “Premier Expo” pleased the visitors and participants of the event with the opportunity to use the mobile application “InterCHARM Ukraine 2017”. The application allowed learning all the latest news quickly, as well as using special services and exhibition services. The special project "Salon Furniture" debuted at the exhibition this year, the demand for which has long been accumulating in the Ukrainian market. The special project allowed the target audience to see first-hand the best furniture and equipment for beauty salons and SPA-centers.

The official ceremony of awarding the “Gold medals of InterCHARM-Ukraine” deserves the special attention. The Organizing Committee of the exhibition traditionally awarded exhibitors who achieved outstanding results and made a significant contribution to the development of the national beauty industry in various nominations.

The winners of this year's awards were seven companies: KINGSBURY VENCHUR, ASTRA TRADING, TOTISPHARMA GROUP, LA FLEUR, TM VIVIENNE, ATIKA NEYLS, NATALIA NAIDA and COSMO-TRADE.
 
Traditionally, all the guests of the event were pleased with the extensive educational and business program, among which we especially would like to note:
• The scientific and practical seminar “1 + 1 = 3”, the reporter of which was the world celebrity, the legend of modern cosmetology, the doctor of biochemistry and pharmacology, the founder of DMK (USA) – Danne Montague-King.
• STELLA INTERNATIONAL BEAUTY AWARD prize at which the best masters of the industry, who are able to provide the level and quality of service in accordance with world standards, were awarded.
• IV Open International Tournament MASSAGEPROFI
• IV All-Ukrainian Championship on the apparatus pedicure FOOT PROFI AWARDS 2017
• Open Championship of Ukraine “BROW PRO”
• International open championship on permanent make-up “PERFECT IMAGE”.
• And also the All-Ukrainian parade of schools on nail aesthetics, Barbershop Day and the author's program of Maxim Sergeev "Face and Money or practical physiognomy”, and many other events.
 
This year, a variety of master classes on skin care, permanent make-up, massage, styling hairstyles and other directions were almost behind each thematic stand of the participants.
Thanks to the “Buyers Program”, exhibitions for the products of the participants opened new sales markets. At “Buyer Café”, 225 planned meetings of exhibitors were held with 655 wholesale buyers from 332 companies from 10 countries (the USA, Belarus, Republic of Korea, Romania, Georgia, the Czech Republic, Austria, Moldova, Israel and Ukraine). All foreign and domestic buyers noted positively the qualitative and quantitative composition of InterCHARM-Ukraine in 2017, but confirmed it with hundreds of signed contracts with the participants.

For 16 years, InterCHARM-Ukraine team managed to create an unprecedented scale and grandiose event in the beauty industry, which is known far beyond our country. In addition, for each opening of the exhibition - the organizers have something to be proud! Moreover, today: the modern beauty industry of our country depends on those who participate in InterCHARM-Ukraine!