InterCHARM.kiev.ua - about perfumery and cosmetics market from professionals

April 4-6, 2012
International Exhibition Center
15 Brovarsky Ave, Kyiv, Ukraine

A chance to discover the best offers of beauty industry of Ukraine!

On the 4-6 of April 2012 at a new exhibition venue - International Exhibition Center in Kyiv there will be held the first-rate professional educational and exhibition event in the field of beauty industry of Ukraine – the Congress of beauty industry Estet Beauty Expo 2012.

Every year the project unites thousands of specialists in the field of cosmetology and applied aesthetics, SPA and wellness, hairdressing art and nail service.

This year the Congress of beauty industry Estet Beauty Expo includes 5 specialized projects:

•    XII International Congress On Applied Aesthetics and Cosmetology in Ukraine
•    Your Hair Event 2012. Professional event for hairdressers
•    XVII International Forum of Nail Industry Professionals
•    The exhibition Wellness 2012. Everything for healthy life-style
•    Beauty Boom 2012. The exhibition of cosmetics, perfumery and accessories

To date the Congress of beauty industry Estet Beauty Expo is an organic combination of specialized educational programs and eventful exhibitions.

At lecture halls there will be conducted a lot of seminars, demonstrations and master-classes for directors of beauty industry enterprises, beauticians, hairdressers, masseurs, nail specialists, make-up artists and stylists.

This year the educational program of the Congress of beauty industry Estet Beauty Expo contains:

•    XII International Congress on Applied Esthetics and Cosmetology
•    Conference “Modern Head of Beauty Salon”
•    Your Hair Trends Spring/Summer 2012
•    Seminars on professional make-up
•    ÕV²² International Forum of Nail Industry Professionals
•    Themed Series “World of Massage”
•    Seminar on trichology
•    The authors training seminar by Anetta Orlova “Psychology of microclimate at beauty salon”
•    The authors seminar by Tatyana Larina “Strategies of personal branding for professionals of beauty industry. The mastery of self-presentation”
•    Conference “Management of health centers”
•    The School of Injection Technology by Jana Yutskovska
Owing to deep analysis of each subject, practical orientation and high professionalism of lecturers, the educational program will be interesting both for experienced specialists and those who make the first steps in their professional carrier.
Besides the main program during all three days there will be held partner seminars and conferences by the leading companies and trade marks presented on the Ukrainian beauty market.

The exhibitions conducted in the frames of the Congress of beauty industry Estet Beauty Expo will show all the best offers of the Ukrainian beauty industry.

Subject directions of the exhibitions:

•    Professional cosmetological and cosmetic products and equipment
•    Professional products and equipment for hairdressers
•    Nail cosmetics, accessories and tools for nail studios
•    Perfumery and skincare products
•    SPA and wellness products and equipment
•    Sport equipment
•    Accessories and bijouterie
•    And many others…

Within the bounds of the Congress of beauty industry Estet Beauty Expo 5 international competitions will take place:
•    Open Qualifying Tour of Championship of Ukraine in Hairdressing Art, Nail Esthetics and Makeup
•    Pearl of Mastery – the final of the XI National Ukrainian Competition of cosmetologists
•    Fifth Open Championship of Ukraine in SPA-Massage
•    Wellness-Academy
•    The contest of administrators «Perfect Reception». First Ukrainian Nomination of International Award «Perfect SPA».
As predicted by specialists, in 2012 the number of visitors of the Congress of beauty industry Estet Beauty Expo will amount to 46 000. More than 400 first-rate Ukrainian and foreign companies will present their products and services at the exhibitions.

For further details about exhibition events and educational program of the Congress of beauty industry Estet Beauty Expo, please, visit the official web-site – www.estet.com.ua


Contact person: Olesya Lihovidova
Ph.: (+380 44) 594-96-96/97
E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Dear Partners,


We would like to express our gratitude to you for cooperation during conducting of the exhibitions Congress of beauty industry Estet Beauty Expo and International perfumery and cosmetics exhibition InterCHARM-Ukraine.

Owing to our joint efforts these exhibition projects have become effective communication platforms, which contribute to successful development of the Ukrainian beauty market.

With the view of creation of more qualitative product, which could take account of the most suitable period for our exhibitions conducting as well as the schedule of other international events, we need the most optimal dates and the possibility of long-term planning of our projects.

With this letter we would like to inform you that for the present moment the Company Estet has arranged for conducting of all its exhibitions at the International Exhibition Center. This decision is a strategic one and has a long-term perspective. Thus, now we are able to offer our partners the schedule of our events for several years in advance that will allow them to plan their participation in our exhibitions in more effective way and to organize their work in more comfortable manner.

So, the nearest Congress of beauty industry Estet Beauty Expo will be held in April 4-6, 2012 at the International Exhibition Center, 15 Brovarsky Ave, Kyiv.
http://www.mvc-expo.com.ua/en/about/abouts/.

The XI International perfumery & cosmetics exhibition InterCHARM-Ukraine will be held in September 20-22, 2012 at the International Exhibition Center, 15 Brovarsky Ave, Kyiv.

Changing of the exhibition center will entail some inconveniences, such as choice of new stand location, novelties in cooperation with the exhibition center, change of general contractors etc. But we will make all the efforts to facilitate these processes and till the end of 2011 we are going to carry the existing exposition to the new exhibition center.

We would also like to inform you that the Company Estet is going to use all the additional marketing tools and to increase the advertising campaign so that all the professional audience is properly informed on the new dates and venue of our events.

It is pleasant to notice that the company Estet, the organizer of International perfumery and cosmetics exhibition InterCHARM-Ukraine, became the winner of the X Competition «Ecological Quality and Safety» in a nomination «Ecological Initiative».

The Russian company L’Etoile has entered the Ukrainian market rather recently, but the start itself was really powerful, it was marked by purchase of two largest Ukrainian retail perfumery and cosmetics chains: Brocard and Bonjour. Now the company actively holds presentations of its own trade mark of decorative cosmetics and accessories.