Nowadays health and beauty frequently are the main components of the formula of success for modern people. This axiom has given birth to creation and development of whole industry of beauty. Simultaneously different decorative products as well as special care products practically for any particle of human body are elaborated, professional services of beauty salons are proposed for people becoming more and more beautiful and strong.
Time interval from 28 till 31 of January become an event for the market of perfumery and cosmetics, the significant event in beauty industry has happened –
the VIIth International Exhibition InterCHARM-Ukraine 2009 took place.
Lately all mass media information was saturated with negative messages in relation to a global financial crisis. The first desire for companies’ “treatment” was cutting down primarily marketing costs. An exhibition as a marketing communication could suffer first of all. However the major of the companies do not stop, they understand that life proceeds and high importance for them is finding ways out from the complicated economical situation.
Under the roof of three pavilions of the exhibition complex “KievExpoPlaza” 463 companies were gathering, presenting 16 countries of the world at the same time. They are: Bulgaria, Belorussia, Germany, Israel, Spain, Italy, South Korea, Poland, Russia, Romania, USA, Turkey, France, Czechia, Switzerland and, certainly, Ukraine. The share of foreign exposure on exhibition was 16,7% (77 companies).
From the general number of the exponents there is a delight to select Ukrainian manufactures – they are 45 companies which deservingly present national producing of perfumery and cosmetics.
Huge Ukrainian exhibition project traditionally gives pleasure to exponents with plenty of business-visitors; this year didn’t become an exception. The exhibition of this year was visited by 30 624 persons.
InterCHARM-Ukraine 2009 has overcome all the directions of beauty industry. For visitors’ comfort every pavilion personified certain direction of industry. First pavilion presented perfumery, cosmetics and make-up, hall of foreign delegations, pharmacy cosmetics, house hold goods and companies that were presented packing and raw materials. Hairdressing art and hair care sphere was disposed in the second pavilion and vast exposure of salon business – in the third.
Exponents deservedly estimated possibility of business contacts with buyers – purchasing agents which were visiting the exhibition. Numerous presences of buyers from regions – that are benefits of buyers program, conducted by organizers in last years.
Cosmetic Expo Media Company, the organizer of InterCHARM-Ukraine
Exhibition, awarded the leading players of perfumery and cosmetics
market with
golden medals. Nominations were following:
1. Nomination for individual approach to customer expectations and forming of Ukrainian manufacturer positive image – Acme Ltd.
2. Nomination for effective policy in the field of raw materials
distribution and proactive position at the perfumery and cosmetics
market – Bang & Bonsomer Ltd.
3. Nomination for successful realization of new marketing initiatives – TOP-COSMETICS-Ukraine LLC.
4. Nomination for successful creation and effective promotion of the own brand – Victoria LLC.
5. Nomination for the complex approach to the needs of salon business – “IRIS – beauty salons providing centre”.
6. Nomination for reliable cooperation and innovative approach to marketing policy – Scientific Beauty Academy LLC.
Possibility of wide choice of professional programs was given to
specialists – conferences, lectures, master classes and forums.
Subjects of this event were very various: specialist of different
directions of beauty industry (hairdressers, masters of visage,
cosmetologists, aesthetics etc.) on master classes were shared with
their professional achievements, issues of current importance of
enterprises management of beauty industry were raised by practical
leading managers on the seminars and conferences. The objects of
discussion were both salons of beauty, manufacturing companies and
internet-stores.
FOR OFFICIALS AND OWNERS OF BEAUTY SALONES, SPA-CENTERS, FITNESS-CENTERS, TAN STUDIOS:
Conference “Investments in Salon Business: Risks and Prospects…”
appeared extremely interesting to listeners. Special purpose audiences
of the event were both beginning businessmen and gurus in salon
business. The representatives of beauty industry enterprises defined
for themselves optimal prospects of business development and possible
strategies for maximally protecting companies against the crisis
phenomena.
Very interesting fact was discovered on event: there are a number of people which are going to open beauty salons.
Organizer: magazine YOU Professional
SPA-Institute has given pleasure to owners and managers of
SPA-centers, beauty salons, specialists in balneotherapy and
physiotherapy. Next questions were presented to them: creature of
Spa-project from an idea to realization, construction of image,
strategies of SPA-services promotion, and also organization of hotel
and resort SPA.
Organizer: Cosmetic Expo Media
During financial crisis many leaders of beauty salons worries for their future. Beauty Salon Management
with theme of conference “Managing of beauty salon in conditions of
global financial crisis” become to some extent “crib” for
business-managers of this enterprises. Conference showed principles of
anti-crisis management and marketing for salon business. Because, as
the saying goes, “…the wrong way will not entice a sage, knowing the
word of truth...” (Pashkovskiy Boleslav).
Organizer: magazine YOU Professional
Internet as a facility of cosmetic and hygienic regulations selling was
generated a new segment at the market – internet-stores. Seminar ‘Internet-commerce in perfumery and cosmetics” is
the first event that is held for representatives of the online sales
market. Leaders, marketing specialists and sales managers of
manufacture companies and distributors, and also leaders of
internet-stores projects of this direction were got valuable
information of choosing instruments for internet-stores promotion,
latent marketing in network, Internet-payments in Ukraine: problems and
decisions, choosing of pay instruments for Internet-stores.
Organizers: Internet-company “Meta”, Cosmetic Expo Media
FOR COSMETOLIGISTS, SPECIALISTS OF AETHETIC MEDICINE:
On the International Conference on applied aesthetics “Anti-age – Quality of life” cosmetologists
and specialists in aesthetic got possibility of intercourse and
discussions with leading experts in area of applied aesthetics in
relation to the changes of skin, problems and ways out in the different
age categories of patients: 30+, 40+, 50+, 60+.
Organizers: Kosmetik International Journal, Cosmetic Expo Media
International Conference of pressing problems of aesthetic medicine lifted
the questions of treatment of acne, using of botulinum antitoxin and
contour plastic art (for and against), new possibilities, safety and
predictability of vehicle cosmetology results. Aesthetic surgeons and
dermatocosmetologists were able jointly to discuss drawing of the
newest researches and methods in area of aesthetic medicine.
Organizer: Cosmetic Expo Media
FOR MASSEURS AND MANUAL THERAPEUTISTS:
Tiina Orasmyae-Meder’s School of massage is a professional event
on which master class “Vascular deficiency” with demonstration of 3D
drainage and circulatory massage for body cosmetologists was presented.
Organizer: Cosmetic Expo Media
Master classes, demonstrations, performances – all about modern and classic methods of massage showed Forum of Massage Technologies.
Original author methods were with dignity appraised by masseurs,
reabilitologists, manual therapeutists, doctors, trainers of
fitness-centres and sport teams. The specialists of different countries
(Latvia, Lithuania, Italy, Russia, Ukraine) were divided with the
secrets of great number of massage methods –– classic and modern
methods, Russian and East, with using of needle-shaped applicators, and
also bamboo besom.
Organizers: “Kapralov Center”, Cosmetic Expo Media
EVENTS FOR STYLISTS, HAIRDRESSERS, IMAGEMAKERS, SPECIALISTS IN VISAGE, DESIGNERS:
YOU Professional Show is a three-day event for hairdressers, on
the podium of which fashionable tendencies in hair-dos are incarnated
on a next season. On the stage of this professional and stylish show
such world brands were presented, as: BES, Davines, MATRIX, ESTEL
Professional, Green Light, Schwarzkopf Professional, Paul Mitchell.
Wella Professional Day within the framework YOU Professional Show
presented certain mix – confluence of two flows: Ukrainian direction of
hairdresser art and English innovation. Ukrainian part of the program
was presented by Natasha Balabanova, Irene Zayceva and Helen Sedych
with the general program – Trend Factory 2009.
Organizers of the exhibition are jointly with Wella-Ukraine Company
complimented amazing program to audience from the first personnel of
VIDAL SASSOON SCHOOL – command on an international scale in a
hairdressing art under the direction of MARK HAYES.
Enthralling sight, festive mood, non-standard of vision and high
professionality of hairdressing masters – all of it will be able to
become the source of inspiration both for an amateur and beginning
hairdresser and master of hairdresser art.
Organizer: magazine YOU Professional
Master class of Olga Seymour “Fashion trends in professional make-up – spring-summer 2009” showed
modern tendencies in visage. The program included charts and
technologies, color nuances and textures, and also author technology of
Flash fashion Make-Up. Founder of style and make-up author school,
creative director of Green Light GROUP in Ukraine, master of style with
large experience helped to understand all the nuances of creation of
unforgettable appearances and gave make-up predictions without risk of
loss in fashionable tendencies of season.
Organizers: Green Light® Group and Cosmetic Expo Media
Lectures of Alexandre Vassiliev traditionally passed with an
encore. ‘Russian Paris citizen”, unsurpassed fashion historian
Alexandre Vassiliev exposed the depths of “Bermudan triangle” that
hiding in itself crossing lines of historic and modern fashion. Metre
told about the tendencies of the real non-podium fashion with a lecture
“Modern Fashion Trends”. On a lecture “The history of make-up” the
author of numerous books on history of suit, the teacher of prestige
schools of the world (in their number legendary Esmod in Paris, La
Cambre in Brussels and Bunka in Tokyo) turned a retrospect for doing a
new step on the way of cognition of fashion.
Organizer: magazine YOU Professional
FOR OFFICIALS, TOP-MANAGERS AND SPECIALISTS IN MARKETING OF PERFUMERY-COSMETIC FIELD:
Pharma Beauty today is unique place in Ukraine for business
intercourse for specialists of pharmaceutical market. At the conference
to the players of non-medical pharmaceutical market the works of the
leading Ukrainian and foreign companies were presented and analysis of
the market was given.
Cosmetic manufactures and representatives of pharmacy networks were
presenting the section of exhibition of Pharma Beauty and were share
with strategies and experience necessary for work with this market.
Also analysed the levels of sales for the last year and have produced
strategies of united actions on a prospect.
Organizers: GFK-Ukraine, magazine “Cosmetic Market TODAY”
TECHNOLOGIES OF PERFUMERY-COSMETIC MANUFACTURING:
“Beauty Tech. Innovations in manufacturing: raw materials and technologies” –
the conference came into the notice for technologists of perfumery and
cosmetics production and specialists of raw material supplies.
Well-known manufactures of perfumery and cosmetic facilities shared
with the innovative decisions in a production: using of new ingredients
for creation of products, and also new functions of commodities. On the
stand of magazine “Cosmetic market TODAY” cosmetic producers conducted
“tasting” of new aromatization and raw materials: dreams and reality;
thus, demonstrating the functional capabilities of the products.
Organizer: magazine ‘Cosmetic Market TODAY”
FOR SPECIALISTS IN NAIL INDUSTRY SERVICE:
Nail Studio service brought possibility of studding of nail
service specialists. The representatives of leading Ukrainian and
foreign schools showed the use of the artistic painting, using of the
colored gels, varnishes and paints in the designs of nails, design
camouflaging acrylic powders from CND, technology of using of the
colored powders for exclusive designs, design of nails with lengthening
of nail bed in a due form PIPE (gel technology) for “French”,
correction of “French” (aqua design), features of floristic
implementation by the colored gels of IBD etc. Questions of nail
industry touched both the care of skin of hands and feet, professional
implementation of manicure and pedicure and services pricing in a salon.
Organizer: Cosmetic Expo Media
Moreover masters of beauty industry were able to compete for the rank of the best specialist in national championships. High professionalism was shown in visage, permanent make-up, nails and hairs extension, and also cosmetology.
Unprecedented agitate among masters of nail industry caused V Ukrainian Selection Championship on the manicure art of BeautyNails 2009.
To show classics of French manicure more than 45 participants went down
from all Ukraine. The winners are: Nomination “Acryl nail modelling” –
first place Ruslana Ruzhickaya (Lvov), second place – Inna Kharlak
(Mariupol), third place – Marina Lavrik (Dnepropetrovsk); Nomination
“Gel nail modelling” – first place Elena Grama (Ternopol), second place
Julia Zubchenko-Backo (Ternopol), Ludmila Lysenko (Zhitomir).
The winners of two nominations (only first place) got possibility to
present Ukraine on prestige International Championship on the manicure
art of Beauty International 2009 (Germany, Düsseldorf).
Organizers: American Beauty International, Cosmetic Expo Media
On the II Opened Ukrainian Championship on visage Make-Up Fashion Street-2009 visages
of the country have created bright, surprising images taking into
account the newest tendencies High Fashion Houses (spring-summer 2009).
Color gamut, texture of material and every component (make-up, suit,
hair-do, accessories) must represent trend season directions.
First place and Gold Mini-Stella was got by Kudina Darya (Poltava) with
image “The night secret”. “War” with the saturated palette in clothes
and make-up brought second place to Chayka Vyacheslav. The third prize
place has got Lelyuk Ekaterina (Kharkov) with “Joan Galliano’s Girl”.
Participants of competition showed high professionalism and
creativeness in making make-up for their models.
Organizers: Studio of style Terra Viva, Cosmetic Expo Media
The main task for participants of the III National Ukrainian Permanent Make-up Specialists
Competition “Line of Perfection 2009” was implementation of make-up for
eyebrows. The results of work were models performance with the elegant
bend of eyebrows, professionally created by masters’ hands.
Winners are: first place – Polivyanenko Alla, second place – Kosachok Ruslan, third place – Gryadovaya Valentina.
Organizers: Cosmo-Trade, Cosmetic Expo Media
IV International Championship of HAIR-EXTENSION 2009 is a competition of salons beauty masters at creation of all-in-one image on theme “My star”.
The prizewinners of Championship become teams which was creating
amazing and unforgettable images and making happy farther more visitors
of the exhibition.
First place in Championship got Greschuk Galina (Chernovcy) for image
“Jake Vorobey”; second place – Vinnik Mila with image “Amy Winehouse”,
third place – Kolesnik Taisiya (Dnepropetrovsk) with image “Glamur
King”. The first prize for a winner was 10 000 uah.
Organizers: PROF-LINE Studio, Cosmetic Expo Media
The final of the VIII Ukrainian Competition of Cosmetologists and Aesthetics “Pearl of Mastery” gave a chance to cosmetologists and specialists in aesthetics to get the rank of the best specialist.
Winners are: first place – Belyaeva Marina (Kharkov), second place – Baykova Elena (Comsomolsk), third place – Davydenko Maria.
The prize for the first place was trip to Paris and possibility of
professional studding in training center of Biogenie Company (France).
Organizer: Ukrainian Association of Applied Aesthetics Specialists, Cosmetic Expo Media
Exhibition is organized under the support of Ukrainian Chamber of
Commerce and Industry, Ukrainian Association of Applied Aesthetics
Specialists.
Organizer of InterCHARM-Ukraine is Cosmetic Expo Media Ltd.
Cosmetic Expo Media Company is an organizer of “Beauty
Profmeeting-Ukraine”, subject profmeetings, Forum “Cosmetic Industry of
Ukraine”, Conference on household chemical goods, business-trainings
and seminars in beauty industry.
Cosmetic Expo Media is a publisher of fashionable magazine for
hairdressers YOU Professional, informatively analytic messenger
“Cosmetic Market TODAY” and also official distributor of magazine
“Aesthetic Medicine”.
tel.: +38 (044) 594-2812/15/18
fax: +38 (044) 248-8187
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www.intercharm.ua
InterCHARM-Ukraine 2009 
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