| Perfumery And Cosmetics Retail |
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For the period of 9 months (from July 2009 to March 2010) Ukrainian specialized perfumery and cosmetics chains had opened 73 shops in different regions of Ukraine.
Maximum number of shops was opened in the capital of Ukraine – Kyiv – 22 shops. During this period from 3 to 6 shops were opened in the cities with the population more than 1 million citizens. The maximum number of shops was opened by the trade chain DC – 27, then follow the shops of drogerie format ProStor - 21 and COSMO – 13. As for the shops, which offer the products of luxury class, Brocard opened 6 shops in different regions of Ukraine; the chains Jan and Bonjour opened 1 additional shop each.
Table1 Number of shops of the major national chains of Ukraine. For the period of March 2010
Besides, last year there were opened the shops of organic cosmetics, pharma markets and monobrand shops, but it is not the topic of this article.
By experts’ appraisal, in the crisis year 2009 the turnover of perfumery and cosmetics stores fell by 15 % in quantity terms.
In February 2010 for the first time during crisis retail companies fixed the return of turnover and “average check” indicator to the level of 2008 (crisis in Ukraine has begun in October 2008). But since it happened at the expense of prices increase not because well-being of customers, it is early to speak about ultimate crisis recession as yet. During the year specialized perfumery and cosmetics chains have closed part of unprofitable shops and opened new ones at sites, which were better from the point of view of territorial location, flow of customers and lower rent. At the average rent charges for sales area have become two times cheaper over a year in Ukraine. Thus as for the data of Ukrainian Trade Guild in December 2009 the average rent charge for available shops floor at trade centers of the capital of Ukraine was 57,14 dollars per 1 sq.m/month versus 117 dollars per 1 sq.m/month in December 2008. Since February 2010 the real estate market has shown the growth of rent charges from 0,6% to 5% subject to the class of premise. According to reports of staff recruitment agencies the demand for shop assistants and consultants for perfumery and cosmetics shops has increased by 40% since autumn 2009. And the companies in equal measure need ordinary cashiers and shop assistants as well as managers and sales directors at that. Peculiarities Of Ukrainian Shopping
Taking into consideration the fact that the price is the one of the most important factors, in 2009 trade chains started actively to develop Private Label. Though its percentage in the range of goods presented in trade chains is still very low in Ukraine. According to experts’ forecasts, the volume of organized retail in Ukraine will grow by 5% in 2010. |
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