20-22 SeptemberKyiv, Ukraine • house IEC  car Brovarskoy avenue, 15     
    XV International perfumery and cosmetics exhibition

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Press-release

Anniversary year in the world of beauty

The international InterCHARM Ukraine exhibition is the biggest annual event for the Ukrainian perfume, cosmetics and salon industry.
The perfume and cosmetics market in Ukraine is estimated at over $2 billion USD per year, while salon businesses have a market share of around $350 million USD.
As the beauty industry is growing at such a rapid pace, InterCHARM Ukraine 2016 provides every exhibitor and visitor with the opportunity to assess the state of the industry, establish business contacts, discover new products and trends, and select the most promising products and offers from a vast collection.

This year, InterCHARM Ukraine is celebrating its 15th anniversary!  

For a whole generation of beauty industry professionals the exhibition is a significant milestone. According to our surveys, 70% of respondents are returning visitors and 83% consider the exhibition to be very effective.
This autumn, over three days, from 22-24 September, the International Exhibition Centre will be the essential meeting place for professionals involved in the Ukrainian beauty industry.
The organiser of InterCHARM Ukraine is Premier Expo (ITE Group). 
The organiser of the educational programme is Estet Media.
InterCHARM Ukraine 2016’s General Partners are ТМ Princess and Totis Pharma Group.

The exhibition is divided into sectors for easy navigation:

Beauty Lab, in Pavilion 3, will present professional equipment and cosmetics for beauty salons and aesthetic medicine, solariums, saunas, and spa and wellness products and equipment.
Each year, the Nail Service Studio grows steadilybringing together professionals in the nail industry to discover professional tools and materials for pedicures, manicures, nail design and decoration. Alongside equipment and materials, many stands will have training centres for nail professionals. As requested, exhibitors in the field of foot treatment will be highlighted in navigation and communication material.  
Hairdressing will be located in Pavilion 1 of the exhibition centre. Leading hairdressers will hold non-stop free hairdressing master classes at their companies’ stands. Exhibitors will present professional hairdressing equipment, furniture, tools and hair cosmetics. Of course, the exhibition’s most spectacular event will be the InterCHARM Hair Show with its unmatched atmosphere created by the charisma of numerous famous hairdressers. The first ever Barber Day will be held for male beauty salons, which is expected to create a lot of hype and a great atmosphere. Professional Make-Up will bring together professionals involved in make-up, aerographics, body art, and brow artists. The modern techniques and innovative products will inspire professionals to create next season’s new looks.

The open qualifying round of the Ukraine hairdressing, nail art and make-up competition, the Kiev Cup 2016, will take place with over 50 categories and has attracted more than 800 participants. The spectacular show attracts a large number of fans, spectators, and the media.

This year, the outdoor area will also see the PERFECT IMAGE permanent make-up championships, the 3rd Ukrainian Pedicure Championship and the 3rd international open МаssagePROFI competition.

Pavilion 2 will be another huge draw with Ukraine’s largest exhibit of products from distributors and manufacturers of perfume, cosmetics and household products for retail.

As usual, the specialised InterCHARMpack exhibition will present raw materials, packaging and equipment for manufacturing cosmetics, perfume and household products. The 12th Beauty TECH. Innovations in production: raw materials and technologies conference will bring together professionals to discuss current issues in manufacturing perfume, cosmetics and household products, as well as share experience, scientific knowledge and innovations.

Companies in the Pharma Beauty sector will present new cosmeceuticals, nutricosmetics and personal hygiene products usually found in pharmacies.

The separate exhibit Gallery of Noveltieswill present the latest collections and products from Ukrainian and foreign manufacturers that have just appeared on the market, which highlights new products to specially invited bloggers and journalists from leading publications.
Of course, the usual services will be conducted:
Buyers Programme  a service for exhibitors, which creates the perfect conditions for meetings and finding Ukrainian partners.
BeautyCoupon  a discount programme enabling thousands of visitors to save on professional tools and products.
Employment Service Project isa special service offering opportunities and prospects for career development. It also acts as a place for advertising vacancies and job applications, and will include an area for holding job interviews.

For the first time, under support of U.S. Commercial Service, companies distributing American nail brands will form a special pavilion in the framework of the exhibition.

This year, companies from Poland, Italy, Portugal, Turkey, Austria, Hungary, Lithuania, USA, China and other countries will present their products and services to the Ukrainian market. South Korean manufacturers will also be presented under support of South Korean government.

InterCHARM Ukraine 2016’s programme of business and educational events will include:

  • Beauty Salon Management business conference
  • Conference for administrators
  • Scientific practical conference on permanent make-up
  • 5th Make-Up Artist Forum
  • 26th International forum for nail industry professionals
  • Conference on trichology (for hairdressers)
  • Conference on applied aesthetics
  • 11th conference on aesthetic medicine
  • Conference on laser technologies

Register online to get an e-badge for the exhibition http://intercharm.kiev.ua/ru/registration

The exhibition will be open on 22, 23, 24 September 10.00-18.00

 See you at Ukraine's most inspiring beauty industry event 
at the International Exhibition Centre, 15 Brovarsky Prospect!

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